This quarterly publication was commissioned by The Missouri Pharmacy Association. Art direction of this title included redesigning the magazine layout as well as the title’s flag. A two-tone color palette was selected for simplicity of design with complex subject matter. The dot of the letter “i” is set in contrasting color to subtlety reference the content. San serif typography was selected to mirror clean, hygienic, and trustworthy nature of pharmacies. The modern design reinforces that mood without the design being sterile.